One of the most difficult challenges for account service professionals in the agency world is how to deliver effective creative feedback. Or, put another way, how can an account service person give feedback that the creatives will actually listen to?
Today I’m going to give you the keys to the kingdom. I’m going to let you [...]
Entries Tagged as 'Marketing'
The Secret to Giving Effective Creative Feedback
July 24th, 2009 · No Comments · Marketing
Tags:
Book Review: “Soul for Sale” by Jay Williams (2009)
July 21st, 2009 · No Comments · Marketing
Book Review: “Soul for Sale” by Jay Williams (2009)
The natural temptation, especially if you were a part of the Boston ad scene at the turn of the century, is to read Jay Williams’ novel “Soul for Sale” as a Primary Colors for the ad set. And while there’s certainly some enjoyment in playing the “who’s [...]
Tags:
